Medmind

Medmind performs all types of market research and uses different methods depending on the question..

Why do doctors prescribe more of the competitors' products?
How do they perceive your product?
Do the doctors remember your messages?
Do they agree?
What factors are most important to doctors when choosing a product and how do they think the various products they have to choose from live up to these?
What does the patient journey look like in your therapy area and when does your product enter the treatment ladder?
How do doctors view future prescribing and why do they expect it to increase/decrease?

We help you to analyze the situation and to interpret the conditions in your area of therapy.

How Do We

Approach Market Research?

To effectively convey the correct message and enhance the image of your brand or company, it is imperative to establish a dependable understanding of your market. At Medmind, our objective is to provide your company with the means to cultivate a solid foundation for your strategic and tactical decisions through tailored market research and analyses.

ADAPTATION

Medmind tailors market research according to your informational needs and preferences, without resorting to any pre-made templates or forms.

Depending on the project's objectives and the underlying information requirements, we recommend diverse types of research and methodologies. Factors such as the product's position in its lifecycle, the competitive landscape, and whether it's a pharmaceutical prescribed by a limited number of specialists, or by GPs in primary care are crucial considerations when selecting the research approach.

With extensive experience in crafting surveys, questionnaires, and discussion guides for web-based surveys, CATI (telephone interviews), CAWI (computer assisted web interviews) and focus groups, we always take into account the unique conditions specific to your product and market.

Recognizing that market research is rarely an exact science, our goal is to come as close to the truth as possible. To achieve this, we employ various techniques such as hypothetical patient cases, product descriptions, associations, and similar approaches, all aimed at eliciting the most realistic responses in each scenario. We meticulously review the questionnaire with you to ensure it precisely aligns with your needs, fostering a sense of confidence in its suitability.

KNOWLEDGE

The method we employ to gather data is entirely dependent on the specific questions and context of the ongoing investigation. We possess extensive expertise in the field and have engaged in various forms of market research for numerous years – expertise that we apply to every new study, continually refining and enhancing our approaches.

Questioning the Questions
A pivotal aspect of market research is the willingness to exercise restraint and focus. It is easy to habitually pose the same questions repeatedly, add supplementary queries, or attempt to cover an excessive amount of ground in a single instance. As the client, it is imperative to deliberate on the reasons behind each specific question – and we consistently assist you in ensuring that the questions posed yield valuable insights, and you as the customer are always included in the process.

Purpose of the Response

The information and analysis you procure from us should ultimately empower you, the client, to make crucial decisions.

ANALYSIS

The process of refining data is pivotal in determining how you can effectively utilize the insights garnered from the survey. We operate with small, agile project teams characterized by streamlined communication channels, ensuring swift feedback loops with the client regarding interim results and discoveries along the way. This approach allows us to assimilate all the information gathered during recruitment, interviews, and quality checks into the final analysis. The conclusive analysis of results is, of course, conducted with your specific market context and inquiries in mind.